Brand & Design

Building brand identities for wellness, health, and lifestyle companies.

A selection of projects spanning packaging, visual identity, and brand systems for consumer wellness and fashion brands.

4Featured Projects
3Industries
2026Latest Work
Brand IdentityPackaging DesignArt DirectionWellnessFashionHealth TechE-commerceBrand IdentityPackaging DesignArt DirectionWellnessFashionHealth TechE-commerce
The Marketing Singularity book cover
Just Published

The Marketing Singularity

An immersive guide predicting the future of AI, the metaverse, and the return to human connection.

AI bots are already running the customer conversation — this book argues the next competitive edge won't be more automation, it'll be the brands that know when to bring people back into the room.

AI Metaverse Human Connection
  • How AI is already reshaping the customer conversation
  • What the metaverse actually means for brand experience
  • Why human connection becomes the real competitive edge
56Pages
3Core Ideas
2025Release
E-Commerce Consulting
01 — 06
01
Gabriel Salcedo logo

Gabriel Salcedo

Brand & Design

Design work for Gabriel Salcedo, a Miami-based ready-to-wear fashion label known for modern, genderless silhouettes and refined tailoring.

Project Stats Illustrative
6+Collections Designed
3xSocial Engagement
2026Current Season
Brand Identity Fashion Art Direction
02
MaxGen Labs logo

MaxGen Labs

Brand & Design

Design work for MaxGen Labs, an at-home genetic testing company offering DNA panels for methylation, nutrition, fitness, and whole-body wellness.

Project Stats
400%Revenue Growth
1000sPractitioners Nationwide
2017–19Engagement
Brand Identity Health Tech Packaging
03
MYCL logo

MYCL Wellness

Brand & Design

Brand identity and design work for MYCL (My Conscious Living), a functional mushroom and liposomal supplement company offering mushroom coffee, gummies, and liposomal formulas.

Project Stats Illustrative
20+Product SKUs
5Mushroom Varieties
3xRepeat Purchase Rate
Brand Identity Packaging Wellness
04
MYCELIUM LIFE

Mycelium Life

Brand & Design

Design work for Mycelium Life, a mushroom cultivation company supplying grow kits, substrates, and genetics to hobbyist and commercial growers.

Project Stats Illustrative
30+Cultivation SKUs
2xOrder Volume
NationwideShipping
Brand Identity E-commerce Cultivation
05
XYBERDREAMS XYBERDREAMS

Xyber Dreams

Partnerships & Sales

Partnerships and sales work for XyberDreams, an immersive commerce platform turning product pages into interactive 3D shopping experiences for brands.

Project Stats Illustrative
3DInteractive Product Views
40%Engagement Lift
12+Brand Integrations
Partnerships Sales Immersive Commerce
06
STAY TRANQUILO STAY TRANQUILO

Stay Tranquilo

Partnerships & Sales

Partnerships and sales work for Stay Tranquilo, a Latinx media company creating travel, wellness, and hospitality content across podcasts, video, and social.

Network Stats
10.5MMonthly Social Views
650KCombined Following
91.5MAnnual Network Views
Partnerships Sales Latinx Media
Conceptual portrait — an x-ray head with a mushroom and mycelium network in place of a brain Conceptual portrait — a glowing forest silhouette visible inside a liquid chrome head
Grown, Not Manufactured

The best brands grow like living systems.

Working with MYCL Wellness and Mycelium Life meant designing identity systems the way mycelium actually spreads — patient, networked, stronger underground than it looks from the surface. That same logic shows up in every brand system below.

Home
Beauty
Fitness
Reads
Curated & Shoppable

Shop My Stuff

Gear, favorite reads, and everyday finds I actually use — hand-picked and updated as I find new favorites.

  • Everything shown is something I personally use
  • Refreshed as I find new favorites
  • One click — ships straight from Amazon
Vertical Herizon Audio
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