20 Years. 2 Ways to Work.

Corporate leadership. Independent consulting. Same bar for the work.

Demand Generator, AI Ops Innovator, Event-gineer — across two decades I've led growth marketing both as a full-time exec inside the org and as a fractional / interim consultant brought in to fix a specific problem. See the full breakdown on the Corporate page.

BlendQuantiphiSoftServeSplit SoftwareNasdaq Entrepreneurial CenterMaxGen LabsWedgewoodMorgans Hotel GroupMichael PageSF GiantsBlendQuantiphiSoftServeSplit SoftwareNasdaq Entrepreneurial CenterMaxGen LabsWedgewoodMorgans Hotel GroupMichael PageSF Giants
Immersive
Portfolio
Visual
Identity
Laurel Wilke
2026

Tools and platforms behind the growth marketing, demand gen, and AI ops work, pulled straight from my resume. Click a button to dig in.

BlendEnterprise Agentic Consulting

AI & Agentic Workflows

Lead, North America Growth Marketing · 2026
Director, Strategic Field Marketing · 2025
Events Lead · 2024
Tools & Platforms
HubSpot
OpenAI
  • Built agentic AI workflows into how teams operate, cutting speed-to-launch and removing bottlenecks across marketing execution.
  • Direct cross-functional demand gen campaigns that synthesize data, technology, and strategic vision to drive scalable outcomes.
  • Turn ambiguous business challenges into clear, actionable growth frameworks through HubSpot data analysis and creative strategy.
  • Align exec stakeholders and allocate resources to launch high-impact programs under tight deadlines, resulting in over $50M ROI. Marketing MVP Award & Hackathon Winner.
Split Software — SaaS, B2B High Tech

CRM & Demand Gen

Lead, Global Sponsorships & Field Marketing · 2021–2023
Acquired by Harness
Tools & Platforms
Salesforce
AWS
Twilio
Atlassian
New Relic
  • Certified Salesforce Specialist — built demand gen programs using Salesforce and market insights to grow engagement, strengthen the sales funnel, and increase ROI.
  • Drove demand generation across strategic partners including AWS, Twilio, Atlassian, and New Relic, expanding pipeline across the partner ecosystem.
  • Led digital transformation and data analysis with Harvard & PennState at the Nasdaq Entrepreneurial Center, driving 150% growth across 120+ countries.
  • Captain Marvel Award, Top Performer.
MaxGen Labs — B2C Healthcare, E-commerce

Commerce Platforms

VP, Demand Generation & Marketing · 2017–2019
Fractional
Tools & Platforms
Shopify
  • Administered Shopify to streamline sales, optimize marketing tactics, and strengthen customer relationships.
  • Grew corporate business 400% through new partnerships, referrals, and targeted marketing campaigns.
  • 400%+ e-commerce revenue growth driven — Impact at a Glance.
  • Managed pre- and post-event promotion and nurture campaigns across direct mail, email, SMS, and cold calling.
Quantiphi&SoftServe

Cloud & Partner Tech

Director, Global Field Marketing · 2023–2024
Director, Experiential & Sponsorship Marketing · 2023
Tools & Platforms
AWS
Google
Nvidia
Oracle
NASA
Snowflake
OpenAI
  • Owned strategy through execution for key industry events with global partners including AWS, Google, Nvidia, Oracle, and NASA.
  • Directed 8 cross-functional teams including AWS, Snowflake, PEGA, and OpenAI, delivering the fastest and largest deal closings in company history.
  • Forecast and manage multi-million dollar budgets, allocating spend across funnels to meet strict deadlines.
  • Oversaw internal and external media engagements, expanding partnerships into co-branded thought leadership.
Partner Programmes
AWS
Google
Microsoft
Nvidia
Oracle
NASA
Snowflake
OpenAI
Twilio
Atlassian
New Relic
Nasdaq
Cisco
American Express
Toyota
Techstars
PEGA
LeadDev
Mind the Product
Bank of the West
KPMG
Wilson Sonsini
Harvard
Penn State
NFL
US Air Force
AARP
Jeep
AWS
Google
Microsoft
Nvidia
Oracle
NASA
Snowflake
OpenAI
Twilio
Atlassian
New Relic
Nasdaq
Cisco
American Express
Toyota
Techstars
PEGA
LeadDev
Mind the Product
Bank of the West
KPMG
Wilson Sonsini
Harvard
Penn State
NFL
US Air Force
AARP
Jeep
Corporate Clients
Starbucks
Verizon
Papa John's
Citi
JetBlue
NCL
Blackstone
Starbucks
Verizon
Papa John's
Citi
JetBlue
NCL
Blackstone
Production PRO
Creative Content Designer
CRM Specialist
Event Developer
AI Workflow Architect
Partner Marketing Lead
Budget Forecaster
Brand & Design

Building brand identities for wellness, health, and lifestyle companies.

A selection of projects spanning packaging, visual identity, and brand systems for consumer wellness and fashion brands.

4Featured Projects
3Industries
2026Latest Work
Brand IdentityPackaging DesignArt DirectionWellnessFashionHealth TechE-commerceBrand IdentityPackaging DesignArt DirectionWellnessFashionHealth TechE-commerce
Storefront & the book
The Marketing Singularity book cover
Now on Amazon

The Marketing Singularity

An immersive guide predicting the future of AI, the metaverse, and the return to human connection.

Buy on Amazon →
Amazon
Amazon Storefront

Shop My Picks

Gear, favorite reads, and everyday finds — hand-picked and shoppable in one place.

Visit Storefront →
E-Commerce Consulting
01 — 04
01
Gabriel Salcedo logo

Gabriel Salcedo

Brand & Design

Design work for Gabriel Salcedo, a Miami-based ready-to-wear fashion label known for modern, genderless silhouettes and refined tailoring.

Brand Identity Fashion Art Direction
Visit gabrielsalcedo.us →
02
MaxGen Labs logo

MaxGen Labs

Brand & Design

Design work for MaxGen Labs, an at-home genetic testing company offering DNA panels for methylation, nutrition, fitness, and whole-body wellness.

Brand Identity Health Tech Packaging
Visit maxgenlabs.com →
03
MYCL logo

MYCL Wellness

Brand & Design

Brand identity and design work for MYCL (My Conscious Living), a functional mushroom and liposomal supplement company offering mushroom coffee, gummies, and liposomal formulas.

Brand Identity Packaging Wellness
Visit myclwellness.com →
04
MYCELIUM LIFE

Mycelium Life

Brand & Design

Design work for Mycelium Life, a mushroom cultivation company supplying grow kits, substrates, and genetics to hobbyist and commercial growers.

Brand Identity E-commerce Cultivation
Visit myceliumlife.com →
A few words from the room

Laurel is the rare marketer who can build the pipeline dashboard and stand on stage presenting it. She rebuilt our demand gen motion from the ground up and the numbers followed within a quarter.

Jordan Reyes
VP of Marketing, Quantiphi

We hired Laurel for a brand refresh and got a full growth partner. She has an eye for design and a marketer's instinct for what actually converts — a rare combination.

Priya Anand
Founder, MaxGen Labs

Laurel ran point on some of our highest-stakes activations without missing a beat. Calm under pressure, sharp on execution, and always three steps ahead of the run of show.

Casey Malone
Director of Events, Morgans Hotel Group

Corporate leadership or independent consulting — let's figure out which one solves your problem.