Demand Generator, AI Ops Innovator, Event-gineer — across two decades I've led growth marketing both as a full-time exec inside the org and as a fractional / interim consultant brought in to fix a specific problem. See the full breakdown on the Corporate page.
Tools and platforms behind the growth marketing, demand gen, and AI ops work, pulled straight from my resume. Click a button to dig in.
A selection of projects spanning packaging, visual identity, and brand systems for consumer wellness and fashion brands.
Design work for Gabriel Salcedo, a Miami-based ready-to-wear fashion label known for modern, genderless silhouettes and refined tailoring.
Visit gabrielsalcedo.us →Design work for MaxGen Labs, an at-home genetic testing company offering DNA panels for methylation, nutrition, fitness, and whole-body wellness.
Visit maxgenlabs.com →
Brand identity and design work for MYCL (My Conscious Living), a functional mushroom and liposomal supplement company offering mushroom coffee, gummies, and liposomal formulas.
Visit myclwellness.com →Design work for Mycelium Life, a mushroom cultivation company supplying grow kits, substrates, and genetics to hobbyist and commercial growers.
Visit myceliumlife.com →Laurel is the rare marketer who can build the pipeline dashboard and stand on stage presenting it. She rebuilt our demand gen motion from the ground up and the numbers followed within a quarter.
We hired Laurel for a brand refresh and got a full growth partner. She has an eye for design and a marketer's instinct for what actually converts — a rare combination.
Laurel ran point on some of our highest-stakes activations without missing a beat. Calm under pressure, sharp on execution, and always three steps ahead of the run of show.